Exhibitors Information

At Wine Focus Australia we are committed to showing only Australia’s premium
wines to your high-value consumer and trade customers. Entry standard is a four star
rating from James Halliday* so you’ll need to be up with the leaders to access the
discerning audience that this prestige event attracts.

Wine Focus Australia ‘09 is getting close, with the Brisbane event locked in for the
23rd and 24th of July. A prompt commitment to participate is advisable, to ensure your
wines can be included in our interactive Masterclasses and benefit from the publicity
that our events generate. Marketing will be extensive through the major wine and food
media, and Wine Focus Australia’s sizeable consumer database.
2009 will see Wine Focus Australia events of a higher standard than ever. A superb
range of premium wines will be showcased and served from Riedel glassware at all
our event tastings and our interactive Masterclasses. Book now to be part of these
exceptional events!

*Ratings for wine companies from James Halliday’s 2009 Australian Wine Companion.
WFA organisers retain the right to admit new or unrated wineries whose wines are regarded
as being of equivalent or higher quality.

A few good reasons why you should participate in Wine Focus Australia
Tasting or sampling wine is more likely to influence consumers to purchase a specific wine than most other marketing methods. Of the things that a winemaker can directly influence, taste testing is the most effective!

  • Wine review in paper/magazine – 56%
  • Taste testing or sampling – 43%
  • Newspaper ads – 40%
  • On special in bottle shop – 40%
  • Awards/medals – 37%
  • Bottle shop staff recommendation – 34%
  • Magazine ads – 27%
  • Online or email ads – 15%
  • Other media ads – less than 10%

Source – Blue Moon Research for Fairfax Media, July 2008

Testimonials


“I have had the pleasure of exhibiting at all Wine Focus Australia events. Being an owner of a boutique winery in Eden Valley SA called Poverty Hill, it is not an easy task to get our wines to people who truly enjoy and appreciate high quality handcrafted wines. Both Leone Davy and Linas Zalk have definitely achieved this by organising strong targeted events. At the first event in Sydney 2007, we received close to a ½ a pallet of orders and to top it all off, we also secured a distributor who is now selling our wines to top restaurants in Brisbane and Sydney. I am looking forward to being part of all future Wine Focus Australia events as it is truly a huge value add for boutique brands”.

Michael Datta, Proprietor, Poverty Hill Wines,
Eden Valley, SA


“Wine Focus Australia delivered. From the diligent organisation of the event to the drawing of high end consumer and trade patrons in an educational and fun environment. Our participation in Wine Focus Australia enabled us to showcase our premium product to a well targeted audience all in the one location.”

David Maguire, Sales Manager, Leeuwin Estate,
Margaret River, WA

 

Current Wine Focus Australia 2009 exhibitors include:

Darling Park
Di Giorgio
Fishbone Wines
Hastwell and Lightfoot
Nazaaray
McWilliams Mount Pleasant
Moondarra
Moores Hill
Mount Langi Ghiran
Parker Coonawarra
Plantagenet
Possums Wines
Poverty Hill
Russell Wines
Tamburlaine
Tower Estate
Winter Creek
Woodside Valley
Wonga Estate
Xanadu
Yering Station